A New Brew Debuts at the Orpheum: Introducing the Marquee IPA!

November 24, 2025

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Nothing pairs with a night of great entertainment quite like a crisp, locally crafted beer enjoyed beneath the Orpheum chandeliers.

That's why the Orpheum Theatre Group is thrilled to introduce the Marquee IPA, created in partnership with our Spotlight Partners at Soul & Spirits Brewery! The IPA is their flagship beer and will debut a new name and custom label sold only at the Orpheum Theatre. The idea for this collaboration was sparked when Orpheum Food & Beverage Manager Adarion Bivins toured the Soul & Spirits Brewery and saw an opportunity to bring the two downtown institutions together. The exclusive design offers our audiences a one-of-a-kind way to elevate their visit to our historic theatre while enjoying a fan-favorite flavor from a popular local brewery.

Whether you’re settling in for a Broadway musical, a concert, or a comedy show, Marquee IPA is the ultimate refreshment.

Our American India Pale Ale is everything you want in an IPA. At first, an alluring dank aroma, then you take your first sip. Our special hop blend gives this beer bewitchingly bold citrus and tropical characteristics reminiscent of your favorite soft, juicy square candy. It will leave your mouth watering for another drink. A wicked bitterness rounds out the finish of this bright and flavorful ale. — Soul & Spirits Brewery

The beer’s visual identity is just as special as what’s inside the can. The vibrant can art was created by the Orpheum Theatre Group’s own Christina Torres, Vice President of Marketing and a talented digital illustrator in her own right. Christina’s design honors the theatre’s iconic Orpheum marquee, shining bright with its grand opening year, 1928, in bold lights. Our patrons played a starring role as well by casting their votes for the artwork and the name, thus bringing this collaboration from concept to concessions!

Marquee IPA’s debut arrives just in time for the hilarious new Broadway hit musical & JULIET, performing on the Orpheum stage this week, November 25–30. To celebrate, we’ll also be serving a themed signature cocktail, The Juliet—a vibrant blend of POPPZ signature lemonade with fresh lemon and lime juices, vodka, and POPPZ house-made lavender and butterfly pea syrups.

The Juliet drink made in partnership with POPPZ.
Photo Credit Evan Zimmerman for Murphy Made
Juliet
Photo Credit Evan Zimmerman for Murphy Made

We can’t wait for you to enjoy the newest addition to the Orpheum experience! Here’s to great shows, great beverages, and the Memphis spirit of collaboration and creativity that makes it all possible.

Cheers to Marquee IPA!