A New Look for a Memphis Icon: The Orpheum Theatre Group Unites Its Downtown Campus (We Are Memphis)

The Orpheum Theatre Group is giving its Downtown campus a fresh new look — and a stronger sense of unity. As part of a $1.7 million revitalization project, the group is reimagining the connection between the beloved Orpheum Theatre and its neighbor, the Halloran Centre for Performing Arts and Education.

The transformation aims to visually and physically unite the two spaces under one recognizable brand.

“A lot of people don’t recognize that the Halloran Centre is part of the Orpheum,” said Dacquiri Baptiste, Chief Operating Officer for the Orpheum Theatre Group. “They think they’re two separate entities, and a lot of people don’t even know what the Halloran Centre is until they come inside.”

The nearly 100-year-old Orpheum Theatre at 203 S. Main Street is one of Downtown Memphis’ most iconic landmarks — with its historic brick exterior and glowing marquee. Next door, the Halloran Centre at 225 S. Main Street offers a sleek, modern design that stands in visual contrast to its neighbor. This new project will bridge that gap, connecting old and new while celebrating Memphis’ creative spirit.