Record-Breaking Hit Comedy OH, MARY! Adds Memphis to Its Second Year North American Tour
At a Glance
- Oh, Mary! is hitting the road again: Cole Escola’s Tony® and Olivier Award-winning comedy will return for a second year of its North American Tour in fall 2027.
- Memphis is on the 2027-2028 tour: The tour will make a stop at the Orpheum Theatre, with engagement dates, casting, and ticket information to be announced.
- A wildly irreverent take on Mary Todd Lincoln: Written by Cole Escola and directed by Tony Award winner Sam Pinkleton, Oh, Mary! turns the forgotten desires and frustrations of Mary Todd Lincoln into a dark, outrageous comedy.
- The tour is breaking records: Oh, Mary! set a new box office record at San Diego Civic Theatre, grossing $1.8 million and selling more than 21,000 tickets in one week.
From Broadway to the West End: The hit comedy has broken Broadway box office records 14 times, recouped its investment, and won the 2026 Olivier Award for Best New Entertainment or Comedy Play.
On the heels of a sold-out launch in Hartford and record-breaking San Diego engagement, producers Kevin McCollum & Lucas McMahon and Mike Lavoie & Carlee Briglia announced today that the North American Tour of Oh, Mary!, Cole Escola’s Tony® and Olivier Award-winning hit comedy, will return to the road for a second year beginning in fall 2027. Directed by Tony Award winner Sam Pinkleton, the 2027-28 tour will officially open at St. Louis’s Fabulous Fox Theatre with a return engagement planned for San Francisco, along with new stops in Dallas, TX; Denver, CO; Durham, NC; Memphis, TN; Providence, RI; Richmond, VA; Sacramento, CA; and other cities to be announced across North America. Engagement details, ticket information, and casting will be announced at a later date.
In its first full week on tour, Oh, Mary! set a new box office record at the San Diego Civic Theatre becoming the highest-grossing play in the venue’s history. For the week ending October 4, 2026, the tour grossed $1.8 million with more than 21,000 tickets sold.
“When we began planning this tour, we expected it to be a limited, one-year run. The demand has far exceeded anything we imagined,” said producers Kevin McCollum & Lucas McMahon and Mike Lavoie & Carlee Briglia.
“San Diego’s record-breaking engagement, advance sellouts in multiple markets, and interest from theatres across the continent made a much bigger second year possible. We are thrilled to return to San Francisco and bring Oh, Mary! to many more cities from coast to coast.”
Written by Tony and Olivier Award winner Cole Escola and directed by Tony Award winner Sam Pinkleton, Oh, Mary! opened on Broadway on July 11, 2024, and continues to play at the Lyceum Theatre, where it became the first show in the theatre’s 121-year history to gross more than $1,000,000 in a single week. Oh, Mary! has since broken its own box office record fourteen times and became the first show of the 2024-25 Broadway season to recoup its investment. Oh, Mary! opened to rave reviews in London’s West End on December 18, 2025, and won the 2026 Olivier Award for Best New Entertainment or Comedy Play. A live stage film of Oh, Mary!, filmed in London’s West End, will debut on HBO and stream on HBO Max next year.
★★★★★ The funniest play in years. Oh, Mary! is dizzyingly, breathtakingly funny, the kind of funny that ambushes your body into uncontained laughter.
Time Out New York
Oh, Mary! is a dark comedy about a miserable, suffocated Mary Todd Lincoln in the weeks leading up to Abraham Lincoln’s assassination. Unrequited yearning, alcoholism, and suppressed desires abound in this one-act play that finally examines the forgotten life and dreams of Mrs. Lincoln through the lens of an idiot (playwright Cole Escola).
The full creative team includes dots (Scenic Designer), Holly Pierson (Costume Designer), Cha See (Lighting Designer), Daniel Kluger (Sound Design and Original Music), Drew Levy (Sound Designer), Leah J. Loukas (Wig Designer), Addison Heeren (Props Supervision), and David Dabbon (Arrangements). Casting by Henry Russell Bergstein, CSA.
There’s funny, there’s very funny, and then there’s Oh, Mary!
Deadline
Oh, Mary! is produced by Kevin McCollum & Lucas McMahon and Mike Lavoie & Carlee Briglia with Bob Boyett, The Council, Jean Doumanian Productions, Nicole Eisenberg, Jay Marcus & George Strus, Irony Point, Richard Batchelder/Bradley Reynolds, Tyler Mount/Tommy Doyle, Nelson & Tao, Palomares Miller & Rosenberg, and ShowTown Productions.
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*Oh, Mary! contains explicit language, adult themes, and comedic material intended for mature audiences. Audiences under 14 are not recommended. Event dates, ticket information, and casting to be announced.